1:100 — Reforestation

  • One For One Hundred
  • Priority Non Harvest Regions
  • Give More Than You Take
  • There are two things about Daneson that seem at odds.  On the one hand we identify with a life out of doors and the good things it brings.  And on the other, trees are harvested to make our toothpicks.  Granted all business have a conflict of this sort if you dig deep enough, but for us it is clear - toothpicks come from trees. There is something about this direct relationship we appreciate.  Foremost, it is equally as clear to see what Daneson needs to do - we need to put more trees back in the ground than we use. 
  • Our Plan1:100 — This is why we felt it was appropriate to team up with our good friends at Plant-It 2020 in an effort to plant one hundred trees for every individual tree we harvest from the earth.Plant-It 2020
  • How Do We Compare?  Each year in the United States, it is estimated that the logging industry harvests 900 million trees while nearly 2.5 billion trees are replanted. This ratio equates to a reforesting ratio of just over two and a half trees for every one tree that is harvested. That's 1:2 versus Daneson's 1:100. In planting 100 trees for every individual tree we harvest, we are committing to a reforestation ratio which exceeds the logging industry's by nearly 40 times the average.
  • What is Plant-It 2020?  Plant-It 2020 is a nonprofit foundation that performs worldwide tree-planting. Their services not only help reforest the world's cities and forests - they also have a wood stove program that provides direct humanitarian aid by reducing hunger, thirst, malnutrition, poverty and indoor pollution while increasing the sustainability of not only the world's forests but also its people.
  • What Sets Plant-It 2020 Apart? — Plant-It 2020's reforestation program ticks all the natural wealth boxes we care about. Firstly, their priority is to plant seedlings in non-harvest regions. This means the bulk of our trees will never be logged. They also plant non-commercial indigenous tree species. Typical reforestation focuses on single variety fast growing commercial species. Lastly, Plant-It 2020 goes the extra mile to make sure the seedlings have higher than average survival rates.
  • Where Will We Focus Our Efforts?  Our first area of focus will be North American Riparian zones and wilderness areas that have been lost to early 20th century logging. By focusing on these areas first, we are able to not only increase the total groundwater supply for cities in need, but also provide shade and food for water-loving animals.
How We're Helping...
 Year Region of Focus

North American riparian zones and wilderness areas lost to 20th century logging


90% of our efforts will be focused on rebuilding forest ecosystems on the US West Coast shattered by fire, drought, and/or flood.

5% of our efforts will be directed towards Nepal to replenish forests destroyed by recent earthquakes which will provide food and medicine to the poor and hungry.

The remaining 5% of our efforts will be directed towards Madagascar to repair the denuded mangrove estuaries along the North West coastal areas.  This will improve the marine ecosystems while reducing poverty among the workers planting the trees.

  •  Give more than you take. It's that simple.